How we helped Clogg , a plumbing and bath remodelling company to get ahead of it's competitors by our branding strategy

Chapter 0 : Approach

Clogg, a plumbing and bath remodeling company, approached our branding services with a request for a fresh brand identity to differentiate themselves from the competition and reach new customers. We knew that in order to create a truly effective brand identity for Clogg, we needed to start with extensive research of their competitors in the area and nearby cities. This research allowed us to gain insights into what their competitors were doing well, and where there was room for improvement.

Chapter 1: Competition analysis and Brand layout

After analyzing the competition, we created comprehensive brand guidelines that would serve as the foundation for all of our branding efforts. These guidelines included everything from the company's mission statement and core values, to the specific color palette and font choices that would be used in all of their branding materials.

Chapter 2: Logo Designing

With the brand guidelines in place, we set about designing a new logo for Clogg that would be both visually appealing and memorable. Our design team created several different logo concepts, each with its own unique style and feel. We presented these concepts to the client, and after careful consideration and feedback, we narrowed it down to a final design that perfectly captured the essence of the brand.

Chapter 3: Social media guidelines and stationary modelling

Once the logo was finalized, we moved on to creating stationary and social media guidelines for the brand. We wanted to ensure that all of Clogg's marketing materials, whether print or digital, were consistent with the brand's overall look and feel. Our guidelines included recommendations for everything from business cards and letterheads to Facebook posts and Instagram stories.

Chapter 4: Launching a online identity and applying global and local SEO

But we didn't stop there. We knew that in order to help Clogg grow their business even further, we needed to develop a comprehensive marketing strategy that went beyond just creating a new brand identity. Our team of marketing experts got to work on building a new website for Clogg that was optimized for both local and global SEO.

Chapter : 5 Website hosting and maintenance

The website was hosted on our server with 99.99% uptime and blazing fast speeds, providing a smooth and reliable experience for their customers. We made sure that the website was easy to navigate and provided all the information that potential customers would need to make an informed decision about their services. Our team also worked to create engaging and informative content for the website that would help to improve their search engine rankings and attract more traffic to the site.

Chapter 6: Advertisement campaign

But we didn't stop there either. We knew that in order to really make a difference for Clogg, we needed to execute a comprehensive advertising campaign that would help them to reach even more potential customers. Our team worked closely with Clogg to develop a 15-month advertising campaign that included video ads, reel ads, YouTube video ads, Google Maps ads, and search engine ads.

Chapter 7 : Results till date

The campaign was launched one month ago and has already generated an increase in website traffic and leads for Clogg. The video ads and reels helped them to engage with their target audience and showcase their expertise in plumbing and bath remodeling. The YouTube video ads allowed them to reach a wider audience and educate potential customers about their services. The Google Maps ads helped to increase their visibility to local customers, while the search engine ads helped them to appear at the top of search results for relevant keywords and phrases.

Throughout the 15-month campaign, our team will work closely with Clogg to monitor the results and make any necessary adjustments to the campaign strategy. We were able to identify what was working well and what needed to be improved, and we made changes accordingly.

By working closely with our branding services, Clogg was able to establish a strong brand identity and marketing strategy that helped them grow their business and stay ahead of the competition. We are confident that the 15-month advertising campaign, coupled with their optimized website, will continue to drive traffic and leads to their business.

Chapter 8: Social media Management

In addition to the website and advertising campaign, we also developed a social media strategy to help Clogg engage with their customers and build a loyal following. We created social media profiles on all major platforms and provided guidelines for content creation and posting frequency.

Chapter 9 : Consultancy

We encouraged Clogg to showcase their expertise and share valuable information with their followers by posting before-and-after pictures of their remodeling projects, tips for maintaining plumbing systems, and DIY tutorials for simple repairs. By doing so, they were able to establish themselves as trusted experts in their field and build a community of loyal customers who turned to them for all their plumbing and remodeling needs.

To further expand their reach, we also recommended that Clogg invest in local community events and sponsorships. This helped them to build relationships with potential customers and establish themselves as an integral part of the community.

Chapter 10 : Conclusion

Overall, our branding services helped Clogg to differentiate themselves from their competitors and establish a strong brand identity that resonated with their target audience. By developing a comprehensive marketing strategy that included website optimization, advertising campaigns, social media management, and community engagement, we were able to drive traffic and leads to their business and help them to grow and succeed in a competitive industry.